Active U: Reducing College Professor’s Sedentarism

Paper details:

This is an ongoing assignment regarding a potential health promotion program at my local university (Kentucky Wesleyan College) to improve the professor’s daily activity. Components will include gym memberships to all employees, activity trackers and incentives given when certain activity levels are reached, partnership with current insurance provider (Anthem Health), and/or fitness classes offered on-campus during lunch hours by current Exercise Science students. The textbook used for this class is McKenzie J., F., Neiger, B.L., and Thackeray, R. (2017). Planning, Implementing and Evaluating Health Promotion Programs: A Primer 7 edition. Pearson Ed. You must use this textbook as one of the sources. For this particular assignment, create a marketing plan for your proposed project.

Marketing Plan must be addressed:
Describe your product/service/intervention.
How will the product/service make it easy and convenient for the priority population to do the behavior and receive the associated benefits? What is the motivation to participate?
How will the product/service help to reduce barriers to and or the cost of the behavior you want to priority population to engage in?
What is the care product (or bundle of benefits) that they will receive if they purchase and use the product?
What will the priority population have to “give-up” or “pay” to receive the augmented product and the bundle of benefits? Consider both financial and non-financial.
Recruitment plan……What promotion tools will you use to promote your program? How, When, and Where will you let the priority population know about the item or services.

Materials
Please create 1-3 items that you would use for you to market your health program. You can use the most common programs such as Micro-Soft word or Publisher or create a PDF.

Refer to Chapter 11 when completing this assignment. I have attached Ch. 11 from the book, the program proposal, budget plan, as well as discussion posts written by me about this program for your reference and use.

Make sure to fully review theses documents and extend upon them in this assignment.

Additional Recommended Sources:

USA.Gov. (2016, May 26). Health Communication and Social Marketing. Retrieved from: http://www.thecommunityguide.org/healthcommunication/index.html

Centers for Disease Control and Prevention (CDC). (2014, Jan, 14). Twitter guidelines and best practices. Retrieved from http://www.cdc.gov/socialmedia/tools/guidelines/twitter.html

Twitter, INC (2016). Getting Started with Twitter. Retrieved from: https://support.twitter.com/articles/215585

How to get Publish in Academic Journal: Tips for top Editors: http://www.theguardian.com/education/2015/jan/03/how-to-get-published-in-an-academic-journal-top-tips-from-editors

7 tips for Publishing a scientific journal: https://www.elsevier.com/connect/story/research-matters/publishing-tips/7-steps-to-publishing-in-a-scientific-journal

The Thomson Reuters Impact Factor: http://wokinfo.com/essays/impact-factor/
SCIamgo Journal and Country Rank: http://www.scimagojr.com/journalrank.php?area=3600&category=3699&country=US&year=2014&order=sjr&min=0&min_type=cd

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