In today’s lodging industry, there is a wide range of great hotel and motel brands that work tirelessly to deliver their products and services to the customer segments they serve.
For this assignment, you are going to choose one major hotel or motel brand (global brand, regional brand, or boutique brand) and conduct an in-depth research study. This could be a brand you currently work for, a brand you want to work for one day, or a brand you are interested in learning more about.
Write a 5–6 page paper in which you:
Provide a brief overview of the brand including:
Overview of its parent company (if applicable).
Age of the brand and a brief history.
Number of properties.
Average number of rooms per property.
Overview of the brand hallmarks.
Overview of the guest loyalty program.
Most recent hotel brand performance metrics (that is, annual ADR, Occ %, RevPAR, and competitive market metrics).
Determine the brand’s organizational restructure for its properties, the role and responsibilities for each position, and whether this is the optimal structure for the brand.
Analyze the portfolio of hotel brands and the different levels of services that the parent company offers and determine whether this is the optimal level of brands and services provided. Explain your rationale.
Analyze the marketing and customer rewards system used by this brand and determine if this is the optimal marketing system to allow for repeat customer reservations and brand loyalty. Explain your rationale. Use at least three references from the Strayer Library. Note: Wikipedia and other Websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Analyze the organizational structure, brands and services, and marketing system of a hotel brand.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.