General Mills

The purpose of this term paper is to incorporate your knowledge of the General Mills, and theory found in the text. You will conduct a SWOT analysis and ascertain information about the company’s suppliers/supplier management practices, customers/ CRM, operations management practices, technology, financial outlook, logistics, Lean/6 sigma practices.

Your report should include the following sections:
 Cover page
 An executive summary
 Descriiption of the organization (including information about the CEO, mission statement, vision statement, etc.) and what it is known for.
 Discussion of a SWOT analysis.
 Discussion about the company’s suppliers/supplier management practices.
 Discussion about the company’s customers/ Customer Relationship Management practices.
 Discussion about the company’s operations management, logistics and lean 6 sigma practices.
 Discussion about the company’s use of technology.
 Discussion about the company’s financial outlook.
 Recommendation about strategies the company can use to improve its organizational
performance.
 Discussion about how this project SPECIFICALLY reinforces concepts from our course/books.
 Conclusion
 References
Important things to note:
 Use 12 point Times New Roman font.
 Use 1 inch margins and double spaced lines.
 Number your pages.
 Use the APA reference style.
 Be sure to cite your references THROUGHOUT (in text citations) the paper and include a
reference section at the end)
o Use internet references.
o Use library periodicals, books or journals.
o Use current information from a business magazine and/or newspaper or news
report.
o DO NOT use blogs or editorials.
o While your company’s website may provide you with some information, you should also incorporate additional references and sources as well.