Charles Chocolate analysis
Please read the case study attached and the follow the directions below:
The task: Using information from the scenario, learnings from earlier modules work, and your own assessment, provide a recommendation for new strategic moves (i.e. a new Strategy Diamond) at Charles Chocolates. Note: include frameworks for external analysis, internal analysis, and competitive dynamics and data from the case to frame and support your arguments. No information beyond the data and materials provided in the Charles Chocolates Scenario should be used.
The deliverable: Using frameworks for external analysis, internal analysis, competitive dynamics, and data from the case, to suggest a new strategic direction (i.e. new elements of the Strategy Diamond) for Steve Parkland at Charles Chocolates that will lead to 5 years of growth. In addition to the Strategy Diamond, a complete analysis must include the application of Macro-Environmental Trends, Six Forces Analysis, VRIO Framework, and Performance Metrics. An exemplary analysis likely includes other course concepts as well. Provide a summary of your analysis findings, justifications, and the strategic recommendations in a 4-6 page powerpoint slide deck.
