ange the behavior or our youths encouraging a more active/healthy lifestyle during the digital age.
Writer’s Guideline
APA
2 PAGES
Reference Page/Title Page
Make a full-sentence outline of a 10-page final campaign paper due in April.
I will be asking you (203035) to complete a 10-page paper in 6 or 7 weeks from now and this is the 1st outline of it to ensure we will be able to find sufficient content for our final paper.
This primary purpose of this information will be used to analyze the campaign.
Please create an outline of the main ideas and main points; Please use bullet points.
The introduction should cover the selected campaigns below.
(a) problem and goal- Convincing our youth to be more active in the new digital age.
(b) target audience – Writer can choose the age best range for the purpose of the research.
Children/ youths aged 5 to 15 worldwide or America or both.
(c) desired behavior – to reduce obesity BMI, diabetes, or more, for a healthier generation of
children.
The introduction should utilize any or all of the other theories/models/concepts:
TRA – THEORY OF REASONED ACTION
TBA – THEORY OF PLANNED BEHAVIOR
TTM – Transtheoretical Model
Outline some previous research for this (i.e. mini-literature review) & use at least peer-reviewed articles that have either examined your problem or maybe the campaign itself.
Discuss how we will view the case (i.e. your data)- what will you look at to see if the campaign was successful in bringing about behavior change.
Use research that Includes data points such as, viewing the number of times it was discussed on social media using a specific hashtag, or what news outlets reported on the campaign, etc.
* Please ensure that this outline is focusing on a behavioral change rather than a topic. For example, reducing childhood obesity is a topic, INSTEAD, this outline should focus on what measures are required for behavioral change related to the topic. For example, how can we encourage increased physical activity amongst our youths?
1. Introduction: Describes the purpose of the paper (include a description of case for background/context; briefly previews the campaign that will be analyzed and theoretical/scholarly literature that will be used; makes an argument for why that area of scholarly literature is best suited to understanding the case).
2. Literature Review: Summary of theoretical/scholarly literature reviewed for the case (at least 10 sources cited).
3. Method: Identifies the type of content analysis that will be conducted and discusses content that will be analyzed; provides the rationale for content selected; describes how content will be collected; briefly identifies qualitative content analysis as the method of data analysis.
4. Results: Qualitative content analysis that is clearly guided by the theoretical framework/scholarly literature reviewed for the case (e.g., if you reviewed Social Cognitive theories/principles, you should be analyzing your data to report if and how those principles were used). Findings from analyzed data are written in a narrative/thematic/descriptive format with example quotes interspersed to serve as evidence.
5. Discussion: Provides comparisons/contrasts to previous literature AND practical lessons learned and/or recommendations you have for how the individuals and/or organizations involved could have used theory to more strategically organize the campaign to realize more favorable outcomes.
6 Conclusion: Brief summation.
