How would the Yale model of persuasion help us to understand why this ad is effective or not effective? Make sure that you address all three parts of the model in your answer.

Name:

PSY 310

Social Psychology

Fall 2022

Short Answer

Instructions: Please refer to your notes, the Powerpoint slides, the course recordings, and/or the textbooks. Make sure that you answer all parts (in bold) of the questions. Complete  3-5sentences and answer questions fully.

1. Watch the video on wearing face masks at: https://www.youtube.com/watch?v=On-TPkiKIv0. It is narrated by the famous actor Morgan Freeman (look him up if you’ve never heard of him).

1. How would the Yale model of persuasion help us to understand why this ad is effective or not effective? Make sure that you address all three parts of the model in your answer.
2. How would balance theory explain why we would be persuaded to wear a mask after watching this video?
3. How would the fundamental attribution error explain why we would likely believe that Freeman really believes that wearing masks is appropriate behavior and he’s not just saying that because he’s being paid to say so?

This image is on our Canvas home page and is of a man on an airplane who obviously is a supporter of former President Trump (the Make America Great Again hat tell us that).  We might infer from his hat that he opposes illegal immigration, is in favor of a border wall with Mexico, and believes in tariffs against countries like China, all positions taken by President Trump.

1. How would the confirmation bias lead us to believe that he has these attitudes?
2. How would the prime of noticing the man’s hat influence both people who like Donald Trump and people who don’t like Trump to form an evaluation of this man on the plane?
3. How would classical conditioning affect our attitudes toward him? In your answer, make sure that you indicate what the CS, UCS, CR, and UCR are.
4. How would the concept of a person schema influence what other beliefs we have about this man?
5. How would cultural norms be affecting his behavior in this situation?

3. Westminster College’s new, as yet not publicly announced, tag line is going to be “Small College. Big Impact.” The college hires you, ace psychology student to try to market the college to prospective college students. Use five of (your choice) Cialdini’s six principles below to describe how you would do that.

1. How did the old guy violate a role schema in this case?
2. How did the old guy violate a script in this case?
3. How would the receptionist use Jones and Davis (1965) correspondent inference theory to determine that the old guy is rude?
4. How would the actor-observer bias account for differences in the way the old guy and the receptionist explain his behavior?
5. How would the receptionist use the “forked tail bias” to believe that the old guy has a lot of other negative qualities?

Here’s a picture following the killing of George Floyd in Minneapolis and to demand social justice.

1. How would the false consensus effect influence the extent to which protestors think about how others might feel about the Black Lives Matter movement?
2. If people feel strongly about the George Floyd murder but have never attended such a rally, how might those people deal with the dissonance they feel?
3. How would the actor-observer bias explain why activists might explain their attending such protests differently from people who are observing their behavior?
4. How would need for cognition affect whether or not we are likely to try to determine the causes of social injustice and systemic racism?
5. How would the self-serving bias affect how individuals feel about themselves after attending such a rally?

6. See the persuasive message on climate change from National Geographic at: https://www.youtube.com/watch?v=B-nEYsyRlYo

1. How would the Elaboration Likelihood Model (ELM) explain how we would be persuaded by this message?
2. Using research about what we know about how people resist persuasion, what are two ways that people could use to resist this message?
3. In a lot of ways, this is a message that is designed to generate fear. Using what we know about the effectiveness of messages that promote fear, why is this either an effective message or not an effective message? Remember to address all three criteria for the effectiveness of a fear-producing message in your response.
4. How would the theory of planned behavior explain why some people might take action to stop climate change after watching this message? Remember to apply the theory to this example (don’t just say what the theory is).