Principles and Practices of Marketing- PPM

ASSIGNMENT INSTRUCTIONS
Assessment Written Coursework
Assessment code: 010
Academic Year: 2021/22
Trimester: 3
Module Title: Principles and Practices of Marketing- PPM
Module Code: MOD003507
Level: 5
Module Leader: Michelle Barned
Weighting: 50%
Word Limit: 3000
This excludes bibliography and other items listed in rule 6.75 of the
Academic Regulations:
http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
Assessed Learning
Outcomes
1- 3
Submission
Deadline :
Please refer to the deadline on the VLE
WRITING YOUR ASSIGNMENT:
• This assignment must be completed individually.
• You must use the Harvard referencing system.
• Your work must indicate the number of words you have used. Written assignments must not
exceed the specified maximum number of words. When a written assignment is marked, the
excessive use of words beyond the word limit is reflected in the academic judgement of the
piece of work which results in a lower mark being awarded for the piece of work (regulation
6.74).
• Assignment submissions are to be made anonymously. Do not write your name anywhere on
your work.
• Write your student ID number at the top of every page.
• Where the assignment comprises more than one task, all tasks must be submitted in a single
document.
• You must number all pages.
SUBMITTING YOUR ASSIGNMENT:
In order to achieve full marks, you must submit your work before the deadline. Work that is
submitted late – up to five working days after the published submission deadline – will be
accepted and marked. However, the element of the module’s assessment to which the work
contributes will be capped with a maximum mark of 40%.
Work cannot be submitted if the period of 5 working days after the deadline has passed (unless
there is an approved extension). Failure to submit within the relevant period will mean that you
have failed the assessment.
Requests for short-term extensions will only be considered in the case of illness or other cause
considered valid by the Director of Studies Team. Please contact DoS@london.aru.ac.uk. A
request must normally be received and agreed by the Director of Studies Team in writing at least
24 hours prior to the deadline. See rules 6.64-6.73:
http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
Mitigation: The deadline for submission of mitigation in relation to this assignment is no later than
five working days after the submission date of this work. Please contact the Director of Studies
Team – DoS@london.aru.ac.uk.
See rules 6.112 – 6.141: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
ASSIGNMENT QUESTION
Choose one of the following companies:
Fashion Home Interiors
Hugo Boss Bo Concept
Oliver Bonas Heals/ Habitat
Primark Ikea
Use a portfolio approach (visuals and written commentary) to critically evaluate
how the company:
• Has used at least four of the seven marketing mix elements in their UK
operations, to reinforce its positioning within the last three years. (40 marks)
• Reflects strategic decisions and relevant taught theories in its marketing efforts.
(30 marks)
• Does/ can evaluate the effectiveness of its marketing efforts. (20 marks)
The content of your portfolio must display academic skill and integrity, appropriate
to level five studies. (10 marks)
You must make reference to taught theories/ models/ strategies throughout your
work
ASSESSMENT CRITERIA
• Knowledge of relevant literature that would permit an understanding of
affective marketing mix solutions. This will take the form of strategies and
tactical plans that are supported by a sound information base.
• Depth of research and analysis skills that consistently draw on taught
theory, models and strategy.
• The ability to identify creative marketing skills and knowledge in a practical
and applied situation. The work should demonstrate intellectual originality
and imagination.
Academic skills appropriate to level five studies. This will include grammar,
layout and referencing.
READING REQUIREMENT
Your work must be fully supported with references (cited in the Harvard style).
You must use all of the following:
• Kotler, P. Keller, K. Goodman, M, Brady, M. Hansen, T. (2019) Marketing
Management. 4th European Edition (4th edition), Pearson.
• Chaffey, D. Ellis- Chadwick, F. (2019) Digital Marketing, Strategy,
Implementation and Practice (7th edition), Pearson
• Andrews, J. Shimp, T. (2017) Advertising, Promotion, and other Aspects of
Integrated Marketing Communications (10th edition), South West
• At least three other academic sources (e.g. publications/ journals).