Case Study of Hays Travel
ASSIGNMENT BRIEF
You are required to:
- Produce a 4000-word business report detailing a project you have completed to roll-out data analytics (including its framework) in your audit department (Organisation – Mastercard). It must also include findings and recommendations. This assignment must effectively communicate the project aim, objectives, and the organisational strategy the project supports. The report must state why the project is important and the approach you have taken to measure the impact within your organisation. The report must include a reflective appraisal of the project and an analytical appraisal of the project outcomes, detailing how you would enhance or improve the project were it to be repeated. Your report will provide evidence of knowledge as well as providing a platform to evidence the skills and behaviours used in the workplace
AND
- Produce a 20-minute (12 slides) PowerPoint presentation that reviews the above project and highlights the project outcomes, organisational impact and discusses how the project has helped your learning as a Manager/Leader. The presentation slides must be accompanied by a script (2400 words), written as slide notes.
OUTLINE / STRUCTURE FOR REQUIREMENT “A”
| Background to project What is your project about (data and analytics) and why you are doing it (30%)
|
Introduction: State the brief, problem or challenge
Organisational / departmental strategy: Organisational situation and how this dictates the need for your project (i.e., horizon scanning, systems thinking, SWOT, PESTLE, VRIO, etc) Intended Project aim and objectives The project aim and objectives |
| Project activities Task, activities or actions you have undertaken (30%) | – Activities, Resources and stakeholder engagement: How you completed the project (e.g., involving stakeholder, time, leading and influencing people, managing information, support commitments. Roles and responsibilities
– Financial implications: Costs, benefits analysed as appropriate. |
| Analytical appraisal Key outcomes achieve (20%) | – Analysis of aim & objectives against project outcomes: Outcomes measured against determined KPI’s and impact measurement (i.e., strategic, conceptual and financial assessment, assessment of the implementation plan, etc.)
– Impact measurement, KPI’s, data analysis: What has the project achieved (expressed in concrete and measurable terms) |
| Reflective appraisal Specific barriers, issues or challenges you have resolved (20%) | Limitations/restrictions on the project Barriers or challenges encountered in delivering the project and how these were addressed.
Complexity and uncertainty: How did you deal with aspects of the project that didn’t go according to plan? Recommendations for your organisation: How would you enhance/improve the project were you to repeat it? |
OUTLINE FOR REQUIREMENT “B” – PRESENTATION
- Aim and objectives – What did you set out to achieve in your project? (20%)
- Your approach – How did you approach the work? How did you deal with issues? What interpersonal and behavioural skills did you use whilst managing the project? (20%)
- What you produced What did you produce in your project? How did you produce your project work? What solutions did you propose? (20%)
- The key outcomes What were the key outcomes of your project? What was the impact on your organisation? (20%)
- Recommendations and lessons learnt What did you learn from completing your Work Based Project? (20%)
READING LIST:
- Maylor H., (2010). Project Management (4th Ed). Pearson Educa6on Limited
- Arthur A.. Thompson, Strickland, A. J., & Janes, A. (2017). Crajing and Execu6ng Strategy: the quest for compe66ve advantage: concepts and cases. McGraw-Hill Educa6on
- Big-Data-eBook.ashx (mckinsey.com)
- Magatef, S.G. & Tomalieh, E.F., (2015), ‘The Impact of Customer Loyalty Programs on Customer Retention, International Journal of Business and Social Science, Vol 6, No 8 (1), https://ijbssnet.com/journals/Vol_6_No_8_1_August_2015/8.pdf
- Ritesh Pathak (2020), “How Amazon uses Big Data?”
- HM Treasury (2010), Good Practice Guide: the internal audit role in information assurance
- Auditboard (2019) “5 Risk-Based Audit Approaches with Tips & Techniques You Need”
- Amir Ghandar & Claire Grayston, (2019), “Improving Audit Quality
Using Root Cause Analysis”
- Ramakrishnan & M. Testani (2011), “People, Process, Technology – The Three Elements for a Successful Organizational Transformation”
https://www.iise.org/uploadedFiles/Webcasts/Members_only/PeopleProcessTechnology_030211.pdf
- Andrei Hagiu & Julian Wright. (2020) – Harvard Business Review – “When Data Creates Competitive Advantage And when it doesn’t”
- Jigesh Shah, Saviant intelligence, (2018), 8 major benefits of Microsoft Power BI you must know
- Vonya Global (2021), Data Analytics for Internal Auditors
Data Analytics for Internal Auditors – Vonya Global
- Chartered Institute of Internal Auditors (2021), Chartered Institute of Internal Auditors | iia.org.uk
- Deloitte LLP, 2018 (Advanced Data Analytics)
