Chouse Loving Care LLC

Goal:
Using all of your chapter assignments from this class, the goal of this assignment is for you to develop a written business plan for your current/proposed business. I have also attached all of the business planning worksheets that I used in BUSM 1640. They pertain to location, IP protection, legal structure etc. and may be helpful with your planning and writing. You do not need to submit these worksheets for this assignment, but they can serve as a resource for you.
NOTE: We have covered all of the below in the chapter assignments. Please do not do a simple “cut and paste” from all of you assignments as there may be duplicate information. Your final product should be clear and concise.
I have given you two sample plans so that you can see their formatting. Note that the samples do not include all of the content that is requested in your plan. Professional formatting is VERY important in the plan.
What you need to cover in your written plan:
Executive Summary
Company Description
Company name
Mission Statement/Objectives
Form of Business
Trademarks, Copyrights and other Legal Issues
Products and/or Services Description
Management/Leadership
Location and Geographical Information

Industry Analysis and Trends
Size and Growth Rate of the Industry
Industry Maturity
Sensitivity to Economic Cycles
Seasonal Factors
Technological factors
Regulation/Certification
Supply and Distribution
Financial Characteristics
Target Market
Demographics/Geographics
Lifestyle and Psychographics
Purchasing patterns
Buying Sensitivities
Market Size and Trends
The Competition
Competitive Position
Market Share
Future Competition
Barriers to Entry

Strategic Position and Risk Assessment
Strategic Position
Company SWOT
Risks Assessment

Marketing Plan and Sales Strategy
Company’s Marketing message
Marketing Strategy
Summary of the 5 F’s – Which are the most applicable to the business
Summary of the 4 P’s from 1640 Marketing Plan
Product strategy and description
Pricing strategy
Promotion strategy (include traditional and digital promotions)
Place/distribution strategy
Operations
Plant and Facilities
Manufacturing/Production Plan
Labor Requirements
Quality Control
Equipment and Furniture
Inventory Management
Supply and Distribution
Order Fulfillment and Customer Service

Technology Plan
Software Needs
Hardware Needs
Telecommunications Needs
Technology Personnel Needs

Management & Organization
Key Employees/Principles
Advisory Committee
Consultants/Specialists

Financial Statements – Created in FINN 1300
Written plan that follows the above outline. Be sure to include a title page and a table of contents.

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