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06/04/2022, 14:46 Assessment 2 Destination Analysis Report
https://canvas.aut.ac.nz/courses/823/assignments/5372 1/5
Assessment 2 Destination Analysis Report
13/05/2022
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Details
Task Overview
You are to analyse one tourism destination providing information about the destination that relates to the
topics studied in this paper.
Approximate length 2000 to maximum 2500 words
Course Learning Outcome Assessed
1. Identify the dimensions of tourism
2. Identify the demand for, and supply of, tourism products
3. Discuss the impacts of tourism on host communities and environments
Time Commitment
Minimum 10 hours
Suggested Procedures
Using this template A2 Report template.docx (https://canvas.aut.ac.nz/courses/823/files/524828?wrap=1)
(https://canvas.aut.ac.nz/courses/823/files/524828/download?download_frd=1) you are to choose and analyse one
tourism destination providing information about the destination that relates to the topics studied in this paper,
as follows:
● Demand for the destination including a description of visitor arrivals
● Supply of tourism products in the destination including accessibility
● Possible impacts of tourism on the destination
● Describe and evaluate the destinations
’
marketing activity
Approximate length 2000 to maximum 2500 words
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06/04/2022, 14:46 Assessment 2 Destination Analysis Report
https://canvas.aut.ac.nz/courses/823/assignments/5372 2/5
Marking and Feedback
This assessment is worth 30% of your final grade.
Submission Information
Assessment is due Friday 13 May, 12pm. This assessment must be submitted via Turn-it-in/Canvas
View Rubric
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06/04/2022, 14:46 Assessment 2 Destination Analysis Report
https://canvas.aut.ac.nz/courses/823/assignments/5372 3/5
Assessment 2
Criteria Ratings
Introduction and
Conclusion
Destination
analysis – Demand
Destination
analysis – Supply
Destination
analysis – Impacts
A+ – ADestination
chosen is clearly
outlined and
objectives of
report are
excellently
introduced,
concluded and
succinct
B+ – BDestination outline
is very good,
objectives of
report are
introduced,
concluded and are
succinct
C+ – CDestination outline
is adequate,
objectives of
report introduced
and concluded,
but not always
clear
D
Outline of
destination is
unclear and
objectives of
report not evident.
Conclusion is
inadequate
A+ – AAn excellently
presented and
detailed
destination
analysis in terms
of demand for the
destination
B+ – BA well-presented
and detailed
destination
analysis in terms
of demand for the
destination
C+ – CAn adequately
presented report
but detail and
analysis limited in
terms of demand
for the destination
D
The work is
descriptive and
lacks critical
analysis of
demand for the
destination
A+ – AAn excellently
presented and
detailed
destination
analysis in terms
of supply at the
destination
B+ – BA well-presented
and detailed
destination
analysis in terms
of supply at the
destination
C+ – CAn adequately
presented report
but detail and
analysis is limited
in terms of supply
at the destination
D
The work is
descriptive and
lacks critical
analysis of supply
at the destination
A+ – AAn excellently
presented and
detailed
destination
analysis in terms
of potential
impacts on the
destination
B+ – BA well-presented
and detailed
destination
analysis in terms
of potential
impacts on the
destination
C+ – CAn adequately
presented report
but detail and
analysis is limited
in terms of
potential impacts
on the destination
D
The work is
descriptive and
lacks critical
analysis of
potential impacts
on the destination
Submit assignment
06/04/2022, 14:46 Assessment 2 Destination Analysis Report
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Assessment 2
Criteria Ratings
Destination
analysis –
Marketing
Communication/
Presentation
Choose a submission type
A+ – AAn excellently
presented and
detailed
destination
analysis in terms
of marketing of the
destination
B+ – BA well-presented
and detailed
destination
analysis in terms
marketing of the
destination
C+ – CAn adequately
presented report
but detail and
analysis limited in
terms of marketing
of the destination
D
The work is
descriptive and
lacks critical
analysis of
marketing of the
destination
A+ – AReport is clearly
written using an
appropriate
structure. Correct
grammar and
sentence
structure. Correct
APA referencing
format of at least
five sources
B+ – BLanguage is
effective and
appropriate. A few
minor spelling and
grammar errors.
Minor errors in
APA format of at
least five sources
C+ – CLanguage includes
repetition, lack of
clarity, informal or
inaccurate
language. Some
errors in APA
format, less than
five sources
D
Incorrect and
inappropriate
language. Major
errors in spelling
and grammar and
APA formatting,
less than five
sources
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