Marketing Plan (Small Business Enterprise class)
You are required to write a comprehensive marketing plan for a small business enterprise. The purpose of this project is to demonstrate the depth of your understanding of this course.
I picked an Organic clothing company called Natura. I am sending information regarding the business in another word attachment.
7 pages. Thank you.
The Marketing Plan should be based on the following structure:
Executive Summary
Overview of the entire marketing plan. It must give a good understanding of your business and a good reason why someone should invest or fund your venture. This section introduces and highlights the overall plan. It’s designed to provide an “abstract” style view or a quick read for the decision-maker. In the Executive Summary, you need to address these areas:
- Product/service introduction
- Vision statement (what do you want to achieve)
- Value proposition (what values do you provide to customers)
- Positioning statement (how do you want to be perceived in the market)
.
Marketing Situation
- Industry analysis (description of your industry)
- Identify your customers – ideal clients.
- What is their demographic profile?
- What are their values, interests, choices?
- How do they like to do business (online, face to face, etc.)?
- Where are they located?
- Why would this person buy your product or service?
Competitive analysis (your competition):
- Where are they located?
- How long have they been in business?
- What are their target markets?
- What are the unique selling points?
- What are the strengths and weaknesses?
.
Analyze your business
- SWOT Analysis
- Define your difference: USP – what is your unique selling point?
- What is your elevator pitch?
What is your customer journey?
- AIDA Analysis:
- Attention
- Interest
- Desire
- Action
- Loyalty
- Buyer Persona (who should be targeted in your plan
Strategy:
In this section, you need to outline your action plan. This is your strategic vision.
- Marketing budget ($200,000)
- Marketing team
- Pricing strategy
- Public Relations strategy
- Social media strategy
- Advertising strategy
- After-sale strategy
- Monitoring and measuring strategy
Marketing budget/financials
Sales, expenses, and profit
Conclusion
- What would a successful campaign look like for you/your organization?
Be specific on how you will be reaching your goal
