Marketing Research

Background: This report is based on Ring Smart Home products. I have attached my background essay explaining the subject. I have also attached a questionnaire that determines why people don’t buy Ring products and what findings I got out the reports. Instructions Market research reports play an important role in improving the productivity of a business. The information in these reports helps companies to create and execute informed marketing strategies. The goal of market research is to examine how the target group will receive a product or service. This is done by collecting, organizing, and analyzing data. It is important to establish clear goals for the market research activity you will undertake. You need to make sure you have defined what you need to know and why. Once you have established your goals, it is important to develop a strategy and select techniques you will use to gather data. Regardless of the size of your market research budget, the time you have available or your level of experience, some form of market research is possible and it can help you to improve your business decisions. The goal of doing market research is to equip yourself with the information you need to make informed business decisions about innovation, growth, and the 4 Ps. The kind of information gathered through marketing research during the planning and growth stages of your business can also be very useful in its day-to-day operation. A regular flow of market research information can help you to maximize the potential of your current business activities and help you to create a roadmap for future growth. This report should present your findings after conducting primary research of actual and or prospective users of your smart home product. The report should be 4-8 pages not including the appendices. Market Research Format – The format of the market research report is as important as the market research process. The market report sample provides a broad understanding of the content and the quality of the report. Format: Situation Analysis / Background to the problem Research Objectives Methods Results / Major Findings Limitations Recommendations / Conclusions Appendices two blank instruments list of respondents (name, contact information, relevant demographics) data presentation (tables, graphs) any additional items needed to support your report APA formatting: No first person Use headings / sub-headings to clearly separate each section / sub-sections No need for an introduction; do include a conclusion