Marketing

Please answer those two questions:
1-Fiverr is an online platform that allows buyers and sellers to connect so they can buy and sell digital services. It gets its name from the starting price of services which is $5. Fiverr is an online marketplace for freelance services with low-cost providers from all over the world. The idea behind their brand is to streamline the process of hiring or getting hired as a freelancer. The online marketplace cuts out the middleman of hiring, firing and HR departments. Smaller businesses can get things done on a more case by case basis and freelancers have the freedom of selling their services at any time to any company.
Review the site and provide some ways that this platform could be used to enhance any part of the company’s marketing strategy.
Discuss how you find facts, how you know they are credible, and where you might go when you need a reference or more information to solve a problem.
2-Dr. Phillip Kotler is an internationally recognized leader in the field of Marketing.  Here is part of his official biography from his website, http://www.kotlermarketing.com/phil1.shtml:

“Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as  ‘the world’s foremost expert on the strategic practice of marketing’.”

Watch the following video where Dr. Kotler gives a presentation on Marketing, and successful marketing strategies, at the Chicago Humanities Festival in late 2012.

Pick one of your favorite products and explain its marketing strategy using concepts from Dr. Kotler’s remarks and your reading for this week.  Be certain to discuss market segmentation, target marketing, and creating a brand.