BUS303OrganisationalDevelopment&Changemanagement

BUS303OrganisationalDevelopment&Changemanagement

BUS303 Organisational Development & Change Management

Learning Outcomes
Upon completion of this unit, students should be able to:
a. Evaluate and apply the fundamental concepts of the change process.
b. Appraise corporate culture within tourism and hospitality organisations.
c. Assess the major sources of change and their impact.
d. Investigate, evaluate and apply change management strategies to specific cases.
e. Demonstrate applied knowledge of change in relation to a given organisation.
f. Evaluate and discuss current ODC literature.
Assessment Summary
Assessment type Due Date Weighting Learning
outcomes

1.Case Study Report
(2500 words +/- 10%) Week 7 50% a, b, c, d, e
2. Exam Exam week 50%

f and of the
following:
a, b, c, d

Assessment 1- Case Study
Due: midnight (23:59) Sunday Week 7
Globalisation, advance in technology, consumer taste and awareness and many other factors affect
organisations all around the world. In hospitality sector in particular, the triggers for change are
various. New hotels join the industry with innovative features such as Hanna Hotel in Japan that is
fully staffed with robots. Big brands acquire smaller brands and many organisations apply more
environmentally friendly practice. Keeping this in mind, theories and practices of change
management help us understand forces that are impacting the world and potential ways to deal with
them.

In this assessment you are required to choose an organisation in hospitality sector (travel agency,
airliner, hotel, etc.), analyse the current environmental factors (internal and external) that might
trigger a (some) change(s). Throughout this analysis, you need to apply theories of Organisational
Development and Change Management (ODC) to better lead a successful change and to propose
recommendations for the change. These theories include mix of organisational science and
behavioural knowledge. The purpose of this assignment is for you to reflect on how you can
understand change management theories and research and effectively apply that understanding to
improve change management in practice.