Case Study of Firm: Hyatt Hotels

Assignment #1 Case Study
Firm: Hyatt Hotels
Case Analysis Format
Choose a company that you want to analyze, could be a company for which you have some
knowledge or a company for which you have some interest and desire to find out more about
through this analysis. Should not be your current employer and it is easier to find something to
recommend for this company if it is not a huge company. It may be a company where you are a
frequent customer. Identify and then create a case study. In other words you are to choose a
company that you are interested in, and then write a masters level case study about a strategic
problem that you have identified in a specific company. You are not writing a book report on this
company.
Title of the Case Problem Statement: (The problem statement is a one sentence declarative sentence
that describes the strategic issue to be examined.) The title must incorporate all of the sections
below. So this would read, XYZ company (cite the website) has been in business for over XX years,
they offer (product and or service). The focus of this paper will be to identify an issue (and cite that
problem – this is not just your opinion) that the company is currently experiencing (that is probably
costing them money).
Scenario: (The scenario is a 3-5 sentence summary of the case which includes the names of
principles and companies, such facts and details as would be necessary to the understanding of the
problem). This provides a clear (and cited) context for the problem, (who, what, where, when and
financial considerations). For example, is your chosen case study trying to analyze a financial,
cultural, supplier, competition, customer or other problem? Once you have identified which of the
above is the key issue that you are going to analyze then you would use the proper operations or
supply chain analysis found in the textbook to analyze the problem using a case study method.
Analyses: You can choose from two different forms of analysis or assessments for your case study
which flow logically from the problem and present these in detail. For example, if the problem deals
with profitability then the choice could be pro forma budget an Internal Rate of Return (IRR) or
Weighted Average Cost of Capital (WACC). If the problem is growth, competitive industry analysis,
Strengths, Weaknesses, Opportunities, and Threats (SWOT), Key Factors of Success (KFS), etc. could
be chosen. This takes two to three pages usually with three to five APA references, one of which is
always the textbook. Your research comes from business or library sources (never Wiki anything or
Google). Remember you have to use APA headings for all of your MBA work
https://owl.english.purdue.edu/owl/resource/560/16/