Assessment task: A plan for international business of a chosen company
Assessment task: A plan for international business of a chosen company
This is an individual report. You are required to prepare a 3,000-word report that presents
internationalization for a firm that you choose. You should develop the following elements:
(i) identify a potential foreign market and conduct an analysis of the business
environment
(ii) suggest market entry method (or combination of methods) that would be the most
optimal for your chosen firm to use in that market
(iii) and provide the managerial implications for the issues that might arise in the local
market
The requirement: Assignments should be a maximum of 3,000 words in length, (including
citations in text, excluding appendices, tables, figures, table of contents, executive summary and
bibliography). Please state the word count on the title page of your report and keep presentation
neat and tidy. Please use proper academic English as possible as you can.
Please select one real existing company for this report. There is no constraint on size, industry or
nationality, for example. However, it must be real (i.e. not fictitious). Then select a target foreign
market this existing company has not entered. That is to say:
An existing product/service to a new market that a firm has not entered
It is preferable that your chosen firm is not yet present in the target country you have selected.
This is so that you analysis will be your own, demonstrating your own ideas and independent and
critical thinking.
The final structure and balance of the internationalization plan will depend very much upon the
firm, the products and/or services you have decided to internationalize, and the target market you
have chosen. However, your plan could include the following structure:
1) A short introduction.
Your work should contain a formal introductory section that introduces the reader (i.e.
explaining the purpose, objectives and structure of the document) and your chosen company.
Some of the content recommended below in (2) can be included in the introduction, or in a
section that immediately follows the introduction.
2) A brief description of the chosen firm and the product or service it is internationalizing.
You may wish to consider writing, for example, What are the unique selling points of the
product/service? What are the company’s core competences, sources of competitive advantage,
ownership advantages, and/or firm specific advantages (FSAs)? What most influences the
purchasing decision of its customers? How internationally experienced is the company? What
data (financial and otherwise) can you present to illustrate the company’s recent performance?
Does the company have the resources (human, managerial, financial, and other resources) to
implement your plan? But, only include analysis here that informs your internationalisation
plan. Marks will not be awarded for the inclusion of analysis that is not relevant to the
plan.
