low-cost/differentiation.

This assignment requires you to apply a concept or theory we have learned to a subject that is
current in the ‘real’ world. The assigned topic is: Southwest Airlines (SWA).
In Chapter 7, we examine and explore a variety of business unit strategies. Included in these
discussions are low-cost, differentiation, and low-cost/differentiation.
Your assignment (read carefully): Conduct additional research on low-cost, differentiation,
and low-cost/differentiation to find at least 5 quality sources. This research can be from any
industry. Using our textbook as well as your own research write at least two pages of analysis
and discussion of the low-cost/differentiation (it is a combination of these two) strategy utilized
by SWA ~ you can identify the good/bad/successes/blunders in this section. How will this
strategy need to be modified due to COVID-19? Next, based on your findings, prepare a one-
page recommendation for the board of directors of SWA that includes the discussion and high-
level implementation plan for at least 3 new initiatives SWA can pursue while maintaining their
current strategy of low cost/differentiation. It is appropriate to include COVID-19 specific
guidelines. Put these together in one document for a MINIMUM three pages of content (not
including reference and title pages). Please follow APA format guidelines.
In other words, after writing an analysis of Southwest Airlines (SWA) utilization of a low
cost/differentiation strategy including the incorporation of at least 5 references (2+ pages), you
should be in a position to make recommendations for the board (1+ pages). Act as if you are a
consultant who has been hired to help the company progress and begin their recovery from the
pandemic. What advice or guidance would you offer them based on the information you
ascertained during your analysis? Include BOTH qualitative and quantitative support for your
recommendations as you link your writing back to the course material as well as your own
research.