The purpose of this assignment is to practice ethical, audience-centered communication.In a brief memo (around 400 words), respond to the persuasion-ethics dilemma facing your organization as described below. Identify the stakeholders and explain what’s at stake (potential impacts). Weighing such factors as individual autonomy and organizational reputation, recommend a course of action to your CEO. Give an explicit call to action. Assignments will be graded on the depth of analysis, the strength of rhetoric, and written form. In addition, Include a paragraph (around 150 words) explaining how your rhetoric will be effective in persuading the target audience. Remember to be specific about which rhetorical devices and key concepts you used in the assignment.
Situation: You’re the communications director for InterMED, a major international-development agency conducting HIV research in South Africa. Your agency’s research includes studies of investigational therapies (ie, new drugs) in human subjects. To attract eligible participants, InterMED offers free medical care for the duration of each study.Recently a local government official, Dr. Naidoo, leveled an explosive charge. He said your researchers failed to obtain the informed consent of the people they were studying. Participants didn’t understand that data were being gathered on them.“Sure, they signed the forms,” said Dr. Naidoo. “But they didn’t know what they were signing.”Your researchers admit they could have done more to ensure understanding, but they’re loathe to dismiss the data they’ve collected so far. It represents a year’s worth of work. The situation is being discussed at the highest level of your organization, where the president must decide whether to make a public statement. InterMED’s general counsel is advising against such a statement. “If we’re going to get sued, we don’t want to reveal any more than we have to,” she said.
Although you understand general counsel’s viewpoint, you’re also mindful of InterMED’s mission, which is to “improve the health and well-being of the constituents we serve and to help ensure humane, equitable, and sustainable outcomes for generations to come.” Out of concern for study participants as well as for InterMED’s reputation, you write a memo to the president.
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