create a presentation with a B2B marketing plan

You will create a presentation with a B2B marketing plan
for a brand in a specific country, chosen from a provided
list in the Moodle platform on the week 5 section.
The plan, that must be customer centered and based on an
omni-channel approach, must include (use these very same
titles for differentiating the sections in your
presentation):
1. Brand analysis: write a SWOT analysis for your
brand in the given country.
2. Target audience: define the industrial target
audience you are going to build a B2B marketing
plan for and describe it in detail.
3. Objectives: define the objectives you want to achieve
with this B2B marketing plan and write them in a
SMART way.
4. Tactics: develop an integrated tactic for each element
of the B2B marketing mix and explain them in detail.
This is the core of your paper.
5. KPIs: specify the marketing metrics you are going to
use to measure the success of this B2B marketing plan.
6. Schedule: build a schedule for your campaign, including
all main activities in the planning, creation, and
communication processes.
Format This activity must meet the following formatting
requirements:
 The submission title must be the name of the
brand.
 The presentation should be submitted in a pdf
document.
 Number of slides: 18-24 (1 for cover, 1 for table of
contents, 1-2 for brand analysis, 1-2 for target
audience, 1 for objectives, 10-14 for tactics, 1 for
KPIs, 1 for schedule and 1 for references).
 Presentation should not be clutter with
definitions, concepts nor brand history.
 The in-text References and the Bibliography
have to be in Harvard’s citation style.Goal(s)  Develop the students’ understanding of the
marketing mix in the industrial business
environment.
 Enable students to identify, contextualize and
interpret the characteristics of B2B marketing and
decision-making processes within the industrial,
marketing, and purchasing contexts.
Due date Deadline: July 19th, 2021 at 23:59 CEST
Late submissions without approved mitigating
circumstances may result in one of the following penalties:
 Work submitted until June 22nd at 14:00 CEST, will be
marked and feedback will be provided. However, the
grade will be capped at 70%.
 Work submitted after June 22nd at 14:00 CEST, will not
be marked and will receive the final grade ‘0’.
Weight towards
final grade
This activity has a weight of 60% towards the final
grade.
Learning
outcomes
 Apply and analyz