Marketing
Hi, we chose CHINA, JAPAN, and Singapore for the contries. The company we chose is the
online shopping platform ASOS.
Slide 1:
– State the UK-based company that you have selected, the related industry (ASOS)
– State the two/three country markets that you have selected from the list China,
japan, Singapore. Even if ASOS delivers in these country, doesn’t operates in them.
– State who is working on which country (indicate by student number) (I will do this
later on)
Slide 2:
– State key figures of the UK-based company and add a graphic in which you illustrate
the domestic marketing mix
Slide 3:
– State macro-environmental variables for the international markets
Slide 4:
– State micro-environmental variables for the international markets
Slide 5:
– State potentially interesting marketing entry strategies for the international markets
Slide 6:
– Make some first suggestions of how you could adapt the domestic marketing mix in
each of the three countries
Use visuals, graphics and bullet points on the Power Point slides!
• write a max. 350 words report plan in which you outline what you plan to do in the
final report step by step. Do this is in a word document.
• After the 350 words paragraph, copy paste the power point slides as pictures into
the word document. One slide per page. Do not copy paste the slides in a landscape
format (horizontally) since I cannot turn pages. The Power Point slides are the
appendix to the 350 words paragraph.
• In your 350 words report plan, refer to the slides that you have created. The slides
are meant to support the report plan and provide first evidence of data
collection/ideas. Explain the slides. What do the slides show? Why do they show
what they?
