Renova report

Paper details:

For the Renova case report, you are expected to write a Strategic Recommendation Report for Renova’s management. Imagine you are an external consultant, and that you are asked to give your analysis and your recommendation to management. For your introduction: What is the problem? (This requires a bit of problem analysis, but it’s not as much as in the B&D case. Make sure you explain the root causes for the CEO’s problem.) Describe the toilet paper category. Think of the following aspects: Consumer behavior How do people choose what toilet paper to buy? What steps go into the purchasing decision? Is this the same for everybody? What is the shopping experience like in the store? Industry Who are the biggest competitors of Renova? What is the role of retailers and what processes do they influence? What is the role of private labels, and why are private labels so successful? What are trends in this category? In terms of innovation, what has been done already? Now let’s switch over to Renova. Renova has five strategic directions described in this case. Positioning What is Renova’s positioning strategy (at the time of the decision making) (apply Porter/Moon for a suitable classification)? Decision option analysis: Using the framework we discussed in class for this type of case in Ellet, like we did in the TOMS and B&D cases. Discuss each of the five decision options by means of decision criteria of your choosing. Your decision criteria should be outcome-related aspects that matter to management for the problem they experience. Important: in order to analyze option 3: specify what innovation you have in mind. It is not possible to do a proper analysis for this option without specifying what you have in mind. Think of something and describe it in the heading of the table for option 3. Specifically, for option 1 (price reduction), do a break even calculation for a price reduction of 10%: how much does Renova need to sell more (volume) to make up for the decrease in price of 10%? Note that this part is a ‘rules case’ component, which you should incorporate in the decision analysis table. Note that this break-even analysis is a major part of your grade. You need to show your calculations to get full credit. Please add your calculations in an appendix to the paper. Make a recommendation for one of the decision options. What should Renova do? You can organize your write up any way you want (except for the following requirement: put the table with the decision options analysis in there somewhere – either the core or as an appendix; and put your calculations for the impact of the price decrease in the appendix). Focus on the presented facts and what they mean in the essay, trying to find more resources and examples in the article I provide. Moreover, Using that information to concluagnde and make a strategic recommendation.