Customer service experience, food tourism and memory
Memory of tourist experiences is the most significant outcome for tourists after a tour – except, perhaps, for a few souvenirs or photographs. Memorable experiences are based on an individual’s evaluations of subjective experiences and refer to an individual’s abilities to easily recall events. In the context of tourism, food consumption is the one area most likely to take people back into their past.
Today, there is a change from the traditional sand-, sun-, and sea-based holiday activities and sightseeing to culinary tourism.
You should provide a report of 3000 words to critically analyze how food is used to create memorable tourist experiences. In your report, critically discuss the role of food from a tourist’s standpoint as a means of offering memorable culinary–gastronomic experiences. Include in your discussion how technology has contributed.
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Notes:
You must use relevant academic literature and industry articles/reports to support your arguments.
You should use relevant statistics to support your discussion.
Your focus should be customer experience and technology.
Formatting of Coursework:
– Each page must be numbered
– 1.5-line spacing should be used
– Where appropriate, a contents page, a list of tables/figures and a list of abbreviations should precede your work
– All referencing must adhere to School / Institutional requirements, following the Harvard referencing format
– A word count must be stated at the end of your table of contents
Proposed structure
The following structure is proposed to give you an idea of the requirements of the report. You may follow a different structure depending on your data and discussion:
– Introduction: briefly present the topic and include what this report is about (overview).
– The role of food in tourism: Briefly present how food is used for tourism destination promotion and development, the food experience and memorable experiences.
– Food and Memory: briefly discuss how the food is linked to memory (other senses), attributes of memorable experiences, memorable food experiences (include examples), include relevant research and studies.
– Benefits of technology in the food industry: briefly discuss the use of technology in the food industry and the benefits for customer experience development and/or enhancement.
– Customers’ attitudes towards local food through technology: how food is used at promoting destinations with the use of technology, how experiences are created and influenced, and how memorable experiences are impacted.
– Examples and recommendations: Provide recommendations on the use of technology to influence food memorable experiences.
– Conclusion.
