tips for former smokers campaign

Students will have the option to work individually or select a partner to work in a group of two. Individuals or groups will select a provided CDC campaign to research (see options in the course). Students will work to create a PowerPoint presentation with a voiceover narrative (onsite students will present live). Instructions for recording a voiceover narrative are located in BB Week 3 within the assignment instructions.
A presentation platform will be provided within BB to work on the presentation collaboratively/individually.  The platform can be accessed in BB Week 3 and will provide group tools (if needed) and also the assignment description. This platform is not graded, but is available to all group members to encourage interaction, collaboration and sharing of ideas and information relative the assignment.
Each group/individual will select a CDC campaign as the focus of their presentation from the available listing located in week three assignment description. The campaigns can be accessed via these links: https://www.cdc.gov/healthcommunication/campaigns/index.html &  https://www.cdc.gov/chronicdisease/programs or the direct links provided in BB week 3.
Students will develop a presentation Identifying health promotion methods that the campaign used/directed/created for individual, group, organizational, community, and societal (mass media) audience levels. These are also known as “channels”. Health promotion methods are then distributed via an appropriate channel with the goal of reaching the specific audience. For example, a public service announcement is a method used to reach a specific community audience by a local agency or in a larger context to influence societal audiences. Use your text as a reference for specific methods as well as the extensive list of chapters containing methods associated with each of the required audiences. A list of chapters associated with methods specific to audience levels as well as a review of a CDC health communication campaign and applied methods is accessible below. Additional research beyond the website will be needed to develop a complete presentation

Please spend time reviewing how to record a voiceover to a PPT. Instructions are provided in a supplemental document within the assignment description. The presentation should be about 15-20 minutes long.
INDIVIDUALS: Receive an individual grade for the content. Students are also required to complete the self & peer assessment (separate assignment).
GROUPS: Receive a group grade for the content. Each student in the group will complete an assessment to rate both self and peer efforts on the group assignment. Group work will be equitably divided. Each group member will be responsible for sourcing and developing content included in the PPT AND a voiceover recording. Each group member is responsible for recording the information they provided for the PPT. PPT presentations with one presenter will not be accepted and will be returned to the group to complete accordingly.

Each student (or group) needs to email the instructor to confirm working individually or in a group and to confirm selection of a specific CDC campaign from the options provided by Sunday of the first week.
The group presentation is 50 points. Presentations will be submitted to two locations by Sunday of the third week, 11:59 pm PST for full credit:
1) To the week 4 discussion board in week 4
2)To the group presentation assignment link in week 3
The assignment rubric can be viewed in BB Week 3. Please review the grading rubric prior to creating the presentation!
REMINDER: The presentation must be submitted to the group presentation assignment link and the review of group presentations discussion board link by the due date
To successfully complete the presentation
Students will:
Describe the campaign
When did the campaign run or begin running?
Three key messages the campaign communicates are clearly provided
Provide and describe at least two evaluative statistics (e.g. demonstrating success rates) relative to the health outcomes in connection with the campaign. See the National Influenza Week Campaign review below.
Provide one health promotion method or material for each audience/channel (Individual, group, etc..). Remember, some of the same methods can be used for different audience levels. For instance, posters can be used for individual audiences and group audiences. It depends on messaging and goals of implementation.
Select the audience level/channel that would be the best to communicate the method/material to the target. Think of matching the two up.
Define the audience level/channel using your text
Why do you believe this channel is the best for disseminating (spreading) the message and method to the target? Support with description using the assignment resources
For example, why are newsletters a great method for organizational level audience channels? What do the images depict? How can newsletters be shared with organizational members? Or those affiliated with the organization, etc…?
Describe each health promotion method as if the instructor and your colleagues have no prior knowledge. Think 5w’s (Who, what, why, when and how).
What is the method?
State the name of the method (e.g. pamphlet/brochure; public service announcement; newsletter; coalition, etc…)
Provide a detailed & thorough description of the method. Use the text, PPT presentations, assignment resources in week 3 (health communication activities; review of the NIVW campaign)
What are the key messages the method utilized? See text p. 90
Include clearly the main key messages stated in the method
There are four characteristics to be considered when designing a message. Clearly identify and state TWO of these and support with description of why you believe each characteristic is highlighted in the messages
Provide an example of the method
Include a screen shot or embed the video, etc…
How is the method connected to the campaign?
Was this method directly taken from the CDC campaign? Or was it located on a partner site? Tell us how you located it and how it is connected to the campaign
Communicate clearly (i.e. no jargon, idioms, conversational language) using professional formatting, citations, and presentation style.