CHANGE MANAGEMENT
Students will deliver a project compatible with the tradition and
objectives of the Red Cross in an underdeveloped country.
Students must justify its effectiveness according to key changing
factors and apply theories learned in class.
Background
The Red Cross is a strong brand with a history of helping people in
underdeveloped countries. However, they have been slow to adapt
to changing times – something they have recognized in their new
strategy document
(http://www.ifrc.org/Global/Publications/general/strategy-2020.pdf).
ELEMENTS TO ADDRESS BY YOUR CASE STUDY
1. An analysis of the organizational structure of the Red Cross
unit that will implement the project. (25%)
You need to demonstrate the insights you discovered that
describes why there is a problem.
2. Assessing the external conditions (25%)
You must identify the external factors that may affect your
plan for change.
3. Assessing the internal conditions (25%)
You must identify internal factors that may affect your plan for
change.
4. The role of the Change Agent (25%)
Since the Change Agent role is crucial, picking the right
Change Agents is a critical step. Describe and analyze the
characteristics and skill for the suitable change agent for this
project
Format This activity must meet the following formatting
requirements:
• Font size 12
• Double-spaced
• 2000 words
• Harvard Referencing System
• pdf only
Goal(s) To identify a group of people that fit the Red Cross’s definition of
vulnerable, identify their needs, consider different ways in which
their living conditions could be changed and to implement one of
those ways as a change project clearly defining how the change
will be brought about, measured and achieved.
Due date Date: 19th July 2021 at 14.00h CEST
Weight towards
final grade
This activity has a weight of 60% towards the
final grade.
Learning
outcomes
Outcome 1: understand and apply the competencies and behaviors
of an effective change agent.
Outcome 2: assess and evaluate the varying diagnostic tools used
to facilitate organizational change
Outcome 3: demonstrate the ability to appraise the ideas and
arguments of academics and practitioners to assess the validity of
the conclusions reached within the context of change management.
Outcome 4: develop and recommend an appropriate change
management plan in accordance with an organization’s mission,
processes, systems, organizational structures
