Capstone Project

Questions to answer.
Please write answer under each question.

Value Proposition

1. What product or service do you offer?

2. Who is your target customer?

3. How does your product or service benefit your customer?

4. Calculate the TAM, SAM, and SOM for your product. I am going to need specific numbers as I move forward.

Market Opportunity

What is your market? Include geographic descriptions, target demographics, and company profiles In short: Who are your customers?

What segment of your market will you focus on? What niche will you attempt to carve out? What percentage of that market do you hope to penetrate and acquire?

What is the size of your intended market? What is the population and spending habits and levels?

Why do customers need and why will they be willing to purchase your products and services?

How will you price your products and services? Will you be the low cost provider or provide value-added services at higher prices?

Is your market likely to grow? How much? Why?

How can you increase your market share over time?

Competitive Differentiation

1. Who is already Doing Something Similar?

2. What Do You Do Different?

3. What gives you a Unique Advantage – your competitive differentiation?

4. What are you doing that will Cause Users to Change from what they are doing today?

5. What are the Barriers to Entry others would face trying to enter your market?

6. What are the Barriers to Imitate others would face trying to copy what you do?
a. What would keep other new market entrants from offering a similar solution to yours?
b. What would keep competitors from copying your approach?

7. Why don’t competitors have your differentiation yet?

Other questions

Where will you get your cash?

2. Where will I get the money for my business? Who will invest in my business?

3. How will you work with your customers?

4. How will you convert prospects into customers?

5. How will my application distinguish these products from their corresponding counterfeit versions?