Establishing a Pasta factory in Lebanon
Prepare a business plan for the establishment of a Pasta factory in the country of Lebanon. The business plan should take into consideration the current context of the country which rely heavily today on importing pasta while he has a severe economic crisis with shortage in USD reserves and local currency (Lebanese pound) devaluation, and low purchasing power here the importance of establishing a Pasta factory in Lebanon to satisfy the needs of the country without relying on the imports.
The business plan should include at least:
I. Introduction:
1. Value proposition map (context clear business concept).
2. Vision canvas to show your North Star and how you think forward.
3. Business model canvas at the beginning of your brainstorming (9 blocks).
II. The market research toolbox
1. Market definition (facts, figures and trends).
2. PESTEL analysis showing opportunities and threats or the context map.
3. Demand analysis (early adopters, empathy map and personas).
4. Competition analysis (analyze competitors and/or inspirations).
5. The positioning map (think about compelling variables on your map).
III. Business model fine-tuning
1. After the market research (what would you keep/change/add/cancel…).
2. Show your final business model.
IV. Contemporary marketing plan
1. Product (details), prototype(s), branding and brand identity prism.
2. Price strategies and price-quality matrix.
3. targeted population
4. Promotion strategies: 5 strategies, add social media tactics and the total
