ghost restaurant in Greater Manchester

PIZZAMOR PIZZA SHOP

Greater Manchester has approximately 2.8 million residents, with a pizza delivery market worth 2.1 billion pounds in the UK (Lock, 2020).”PizzamoR” targets both the local and tourist segments. In addition, the healthy menu items provide an alternative dining option for vegetarian and vegan consumers.

“Pizzamor” will become the first seller of authentic roman pizza ghost restaurant in Greater Manchester. The ghost kitchen/restaurant is a new concept in the hospitality sector that focuses its sales through deliveries with the help of the internet and different partnerships with delivery companies such as Deliveroo, Just Eat, and Uber eats. The main characteristic of ghost restaurants, also called “Dark kitchen”, refers those restaurant businesses that do not have a dining room and storefront because are no longer needed. These factors allow the firm to save money for the initial investment (Morgan, 2020). Furthermore, there is no need for waiters and furniture to welcome customers in, giving the customer the only option to order through the website and eat outdoor or in their private spaces.

“PizzamoR” is advantageously located for tourists and locals. However, several competitors in the market, such as Domino’s Pizza, Pizza Hut, Pizza Express, and other small local businesses, will make “PizzamoR” another company on the city’s competitor list.

“PizzamoR” offers fast and free delivered pizza. The pizza, made with a unique Italian recipe from Rome and high-quality yeast handed down from generations in the family’s owners, includes a vast array of topping selections providing healthy alternatives. (biological, whole grain and classic dough)…..

This business plan outlines the market and strategy to create a profitable pizza restaurant shop.

The firm will be financed by the owner’s savings amounting to £100,000 and a bank loan of £80,000. The amount will cover all the costs listed below.

The  will have five staff members, 2 Pizza chef and 2 kitchen porters.

..material… (Water, flour, mother yeast, salt, extra virgin olive oil) from Rome.

PRODUCTS & SERVICE

INCOME AND COSTS

income

The pizzas will be sold directly to customers for a range of £12 per unit, and for the first year, it is expected that 45,000 units will be sold. .

Total sales expected for the year is 45,000 units at £12 each which comes to £420,000.

Costs

The fixed cost is a cost that does not change with an increase or decrease in the numbers of goods or services produced or sold. Fixed costs are expenses that must be paid by the company, independent from any specific business activities. On the other hand, variable costs changes in proportion of the output or sales. An example of variable costs may be the manufacturing costs of the raw material or packaging.

“PizzamoR” pizza shop will incur the following costs during the year:

Initial set-up costs such as ovens and equipment for the shop comes to £75,000.

These costs will be depreciated (charged against profit) over three years at £25,000 each year.

Staff costs:

The 2 kitchen porters are paid a salary of £18,000 per year and the 2 pizza chefs will be paid a salary of £30,000.

The raw materials required for obtain a tipic roman pizza are not different compering others pizza styles, however, what make the difference are the quantities and the quality of the material applied. are the following

four different types of flours which are 25kg per unit and costs £1,80/kg of “Pizzeria” flour, £ 2,80/kg 100% “Grani Italiani” flour, £4,00/Kg “Integrale” flour and £4,40/kg of “Biologica” flour. The business will need to buy 50 kg of each type of flour.

Following the traditional Roman recipe, it is possible to understand the costs and quantity of the raw materials to get 100 dough balls ready to become pizzas with a 20 cm diameter size.

Another indispensable ingredient is the extra virgin olive oil, which will cost £12 per liter. Extra virgin olive oil is fundamental for a Pizza dough as much as the purity of the flours. It is expected a use of 120 liters of extra virgin olive oil per month.

Other materials, such as tomato sauce, cheeses, meat and vegetables are delivered and paid when is required in order to give at the customer the best quality of the products. However, all expenses are paid at the end of the month.

The rental for the workshop is £4,850 per quarter, payable in advance in January, April, July and October.

Electricity bills for light and heat are expected to be £36,000 for the year, of which £6,000 is a fixed charge. Bills are paid evenly throughout the year every quarter in March, June, September and December.

The company incurs fixed administrative costs of £8,500 per year for audit fees, legal fees, etc. These costs are spread evenly throughout the year.

Interest on the bank loan is at 3% per annum payable monthly.