Subaru’s marketing in a country outside of America

Global Market Video Presentation
[WLO: 4] [CLO: 5]
Read
Week 4 Lecture
Chapter 8 of the course text, Principles of Marketing
As you are likely aware, your internship brand doesn’t just do business in the United States. So in this interactive activity, we’re going to research their past global activity. But rather than writing about it, we’re going to talk about it—by creating a video presentation.

To complete this assignment, you need to do the following:

Create a six slide PowerPoint presentation.
Video yourself and your screen to present those six slides in three to five minutes.

Formatting Requirements
Must be six slides in length (not including title and references slides) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Center’s How to Make a PowerPoint Presentation (Links to an external site.) resource.
Must include a separate title page and slide with the following:
Title of project in bold font
Space should be between title and the rest of the information on the title page.
Student’s name
Name of institution (Ashford University)
Course name and number
Instructor’s name
Due date
Must use the course text, specifically Chapter 8, Table 8.1.
Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) guide.
Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.

Requirements:
Identify your internship company and a specific country to analyze your brands international market

Pitch 2 elements from each quadrant of actors and forces about your internship company Micro environment Company groups
Stakeholders (managers, employees, board members, stockholders, suppliers)
Competitors
The public
Customers
Strategic moves by . . .
Competitors
Channel partners
Changes in consumer behavior
Macro environment Leaders in . . .
Culture/society
Politics
Economics
Technology development
Finance
Law
Trends in . . .
Globalization
Technology
Media

Slide requirements
Slide 1: Include name, internship company, country or market
Slide 2-5 Include two elements from each quadrant of 8.1 with brief highlights of your discussion points on each slide (the information before slide requirements is 8.1)
Slide 6: Summary of the presentatino

Tips: Identify the countries your internship does or did business in by checking out the corporate website or the latest annual report

Search your brand in business periodicals such as forbes in conjunction with country names or terms like foreign or international see which markets have been written about and select one

Think of specific challenges the company faced entering the specific country’s market