Analyses of Vision, Mission, Values, and G

Analysis of Organizational Strategies and Objectives

Analyses of Vision, Mission, Values, and Goals

For an organization, the primary reason for existing is to carry out its mission, vision, principles, and objectives by having all relevant parties accountable. However, each organization has a unique set of stakeholders with different characteristics and importance. The Nike Company uses a collective mechanism to define key stakeholders and facilitate appropriate interactions. Strategic managers must define all those involved by weighing their relevance and power to impact the firm’s performance. Recruiting relevant parties to propose action plans will carry out the organizational strategy and promote its growth.

Nike’s mission is to bring motivation and creativity to every athlete in the world. For example, it espouses running for those with a specific body frame. It relates to the fact that Nike proposes to provide shoes, facilities, and clothing to everyone in the world and that anyone with a fit body does have the potential to become an athlete. Products range from footwear to apparel, all for the use in sports. Focus may on marketing may change at particular times but Nike’s presence in these segments will be maintained. (9.1) From the beginning, it is clear that Nike is targeting the world of athletes and people with strong and healthy bodies. That is a massive undertaking involving several different stakeholder groups.

The goal is the engine that propels the company forward. Stakeholders can influence how the task, vision, principles, and objectives are carried out. On the other hand, the stakeholders have different ideas, strategies, aspirations, and priorities on how to complete the tasks. As a result, overlapping, contrasting, and contradictory stakeholders’ statements must be unified with reference to the mission statement. The mission statement must be straightforward and succinct with a single target that reflects the firm’s vision.

The mission is to believe in the relationships built and to value collaboration with all stakeholders in the garment industry through the sharing of best practices. Nike’s residents in the U.K. have practiced this by introducing regulations in the field such as reuse, green labeling market awareness, and development. European countries are shaping the future of the garment industry and Nike is committed to forming alliances that will improve sustainability across its production process while also benefiting the environment (Santiago, n.d.). (1.3)

Historical Analyses of Marketing Strategy

Concerning global climate change, Nike’s research demonstrates knowledge creation in the garment industry in which it continually reinterprets its business objectives as it accomplishes the key goals for each business cycle. Nike concentrated on what could be done better with existing capital, what would have been innovative, imaginative, and economical in its advertising of its products using basic organizational learning strategy (Park & Kincade, 2010). (1.3)

Competitive Advantage

While Nike’s market is becoming increasingly challenging, the business is doing well. Nike is a multinational brand with operations in several countries. As a result, the company is encountering many challenges on the ground but coping with them accordingly. The great news is that the business has established a code of ethics that governs its international operations. Improved employment conditions in its (6.3) suppliers have helped to improve the company’s reputation.

Nonetheless, the corporation’s potential demand is strong (1.6) and the organization is confident in its ability to be the world leader in sportswear (Jiliow, n.d.) (1.3). Ultimately, it is the quality of Nike’s workforce that spell its success. Its carefully hired and thoroughly trained employees is a competitive advantage as their collective efforts product Nike’s high quality products. (9.2)

An Example (1.6)

Nike’s marketing advantage is its willingness to identify with various ethnic and national groups so it can design and produce products that will have a high appeal in countries (8.1). For example (1.6), the Nike Pro Hijab marketing strategy uses blackness language to reinterpret the Muslim woman as athletic and capable of participating in national competitions (1.6). A progressively anti-Muslim environment in the United States shows how well the Nike Pro Hijab marketing strategy uses whiteness to make Muslim bodies safe, tolerable, and “reasonable.”

Organizational Size and Structure