Introduction

Who requested the report? What date?

Purpose of the report?

This report – what areas will you look at? How is the report structured? How will it flow?

Findings

Ethics and Sustainability

Critically discuss ‘customer experience’ based on examples from ASDA and two other supermarkets.

This discussion should include how ASDA and two other supermarkets have engaged with ‘ethics and sustainability’ to enhance the ‘customer experience’.

Further the report needs to discuss how ASDA’s organisation policies and practices in regard ethics and sustainability have aided the development of it’s Customer Relationship Management system…  This critical discussion should be supported by the use of CRM models, theories and references to analyse, evaluate and aid critical discussion (I would use the CRM models within this link to form the basis of research as they are the most common https://ninjaoutreach.com/crm-models/).

Simply put – what do ASDA (and two other supermarkets) do around the areas of ethics & sustainability? What is their rationale for taking these steps? Through these developments has their CRM and stakeholder engagement strategies changed/new systems in place?

Quality systems

Provide a critical evaluation of the models and theories available (look at Lean, TQM, Six Sigma as the main quality models). This evaluation should incorporate examples of how ASDA has engaged in the quality process to measure and improve it’s CRM system.

Conclusion

Using the information presented in the findings section draw a conclusion/s which highlight the main areas for development with regards Ethics, Sustainability and Quality within the organisation previously discussed.

Recommendations

Using the conclusion section of the report make suitable and relevant recommendations.

These recommendations should take into consideration the current context of the organisation- is it thriving, surviving or in death valley.

The recommendations need to be based around the report topic areas of :

Ethics

Sustainability

Quality

Improvement of ASDA CRM.

NB Please ensure the recommendations made are relevant and workable based on the organisation context.