BMC + BUSINESS PLAN
The report should be structured to provide an overview of the opportunity, the need that is being answered and the means by which the opportunity realization will occur. The report should be directed to a possible investor, pointing out the resource requirements (the seed funding) required to carry the venture to the next phase of development (usually a completed feasibility study) and expected revenues and expenses, including growth expectations, opportunities for leverage and how investors will . The assessment of proposals will be the viability of the opportunity, the depth and integration of the plan (including the supporting research), and the quality of presentation. Make use of the textbook and supporting materials to structure the report but also outside research to establish the opportunity and its economic potential, provide a competitive audit, establish revenues and expenses and provide an overview of what key factors are essential to success including the resources and competencies that your group has, what you need to hire, and what you would contract out or seek an alliance partner to do.
