Marketing Planning

Part1

Competitor Analysis
conduct a competitor analysis about Samsung In the report, critically discuss
Who are their competitors?
What are their strategies and objectives?
What are their key strengths and weaknesses?
How are they likely to react to any moves your company may make?
Which competitors would you advise the company to attack or avoid. Why?
Support with examples, theory and literature.

Designing Competitive Strategies

Taking the same company that was discussed in the Competitor Analysis:
Discuss if they are market leaders, market challengers, market followers or market nichers.
Depending on their market position discuss the strategies and sub strategies the company could pursue
Support with examples, theory and literature.

 

Part2 : The Marketing Mix/Tactical Activities
critically discuss Samsung :

Product Strategy (includes services, packaging, counterfeiting, positioning & branding)
Promotion (mass communications, personal communications, integrated marketing communications)
discuss what the company’s current position is and make recommendations for the future.
Include theory, literature and examples to support

 

 

MUST INCLUDE :
Executive summary
Table of Contents
Introduction: identifies the purpose of the report and the specific areas you have investigated. A brief company background may also be included in this part.
Main body
Conclusion
References
Appendices

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