Case Analysis Report
Such changes that result in outcomes that do not meet expectations point to the need for the
development of contingency plans. Contingency plans are not centered on the most preferred
alternative under the present conditions, but are a “fall-back” position in case things do not work
out as planned for the selected alternative. For example, more expensive, upscale products might
have been recommended for the firm. If the competition slashes prices at the same time the
economy weakens, the firm might need to respond by implementing a contingency plan. To
blindly carry out a strategy that no longer matches the environment is an almost certain route to
failure. In this instance, a contingency plan of heavy sales promotion might need to be
implemented. Firms can try to predict what future environments will be like, but they cannot
guarantee the future external environment with much certainty.
End your Report with a strong Conclusion/Summary Paragraph(s)
What feeling, impression, and action do you want the audience to have after reading your report?
You want to reiterate your main persuasive points that will naturally lead your audience to
accept your recommendation.
