Digital marketing plan for BOOHOO GROUP
Description
For this assignment I must design a marketing plan for Boohoo Group. The company used on the previous work. I will attach my previous assignment so you can get points for things like pestle and swot from there, do not copy paste though.
This assignment is basically a continuation of the previous one. But here the focus is on the digital marketing plan. Please do not use anything related to covid situation, and do not talk about political instability in uk in the political factors. Only relate to the digital marketing enviroment in the uk for BOOHOO.
Must give actual information of the digital marketing plan of BOOHOO.
Harvard reference style in text and at the end.
I will provide structure that must be followed, use genuine references. The marketing plan must be as realistic as possible, do not give unrealistic objectives.
Be critical, use journals.
Do not use bullet points. when talking about pestle and swot, do it briefly but without bullet points or tables. Absolutely everything that you are going to talk about must be related to the digital marketing plan.
In step 3 you should give between 3 and 5 realistic and SMART objectives, relating to the digital marketing and for each objective there must be a justification.
Be critical and analytical, give clear arguments and justifications backed up by proper references. Look at the grading criteria, follow it for the best mark possible.
use academic harvard references, do not use old sources, not older that 2016.
