Co creation value LEGO company

I need a lot of examples of how co creation is working how does Lego implements it between stakeholders and customers the references must be Harvard style please , just have a look at the example of assignment that I will attach you will understand concept AND VERY IMPORTANT MY TEACHER IS GOING TO LOOK FOR THESE POINTS : how LEGO Company it is using co-creation to create value in one of the following ways:

Product or service innovation
Branding
Communications
This task should be up to 4 pages long. Your critical analysis should be supported with examples and use suitable references to evidence how the theory is operationalising in practice.

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