Case Study for the Job as Managing Director
Create a potential project roadmap (1-2 years ahead) including e.g. key activities, most relevant action areas, critical levers and success factors for “the Company´s” road to providing and leading with a modern, scalable service-offering in the B2B2C (=Corporate) Mental Health space. This should be based on the information we gave you about the vacant role within “the Company” including the main strategic objectives (i.e. digitalization & growth) and current parameters, such as:
Scaling vs service quality: In order to assure quality & loyalty “The Company” works with long-term employees (i.e. fixed contracts, no freelancer). They get their salary independently on how many counseling sessions they have and use the rest capacity for seminars, content creation etc. How do you scale such a business without decreasing service quality and cultural spirit?
How can an innovative corporate mental health offering differentiate “the Company” from other services in this area (also taking into account digitalization)?
BUSINESS PLAN: Based on your derived project roadmap, strategic objectives (digitalization, internationalization/growth) and key activities, please scatch an according (high level) business plan throughout the next 3 years. We will provide you with some simplified parameters and (fictional) values you can start off from. Please focus on the structure and most relevant cost drivers rather than on specific numeric values (here assumptions are sufficient).
Year 0:
· Income:
· Revenues: € 2 Mio
· Average Price/employee/ year: € 40
· Corporate customers: 100 (á 500 employees)
· Cost:
· Yearly salary/counselor: € 50K
· IT-development digital product/app: € 500K
Please put together a 15 Min presentation (in English) covering your approach as well as a short introduction about yourself (max. 5 mins). We will set up a meeting with some team members that will join your presentation and have the opportunity to ask some follow-up questions (max 10 Min).
