international market

1. With respect to the stages of international market involvement, describe the unique aspects of
global marketing (sometimes termed a global marketing orientation or the global marketing
concept). Explain why global marketing is generally considered to be strategically superior to
other approaches to international marketing involvement. Offer an example of a
company/business that is at the global marketing level – Coca-Cola cannot be used as the
example. Justify your choice of the company/business with specific details concerning why you
believe it to be engaged in global marketing.
2. A crucial element in understanding any nation’s business and political culture is the subjective
perception of its history. Explain the meaning of this statement and then respond to the three
items below.
(a) Select a nation (you cannot select the United States, China, Japan, Canada, Germany, or
Mexico) and provide an example of the subjective perception of history for that nation.
(b) For the nation selected in part (a), indicate whether that nation generally follows M-time
(monochronic) or P-time (polychronic). Explain both the differences between these
time systems and why your selected nation can be considered to be following M-time or P-time.
(c) For the nation selected in part (a), examine business customs and expectations by identifying
a cultural imperative, a cultural elective, and a cultural exclusive of that nation.

3. The United States economy has recently experienced a period of relatively high unemployment and is
now experiencing a period of relatively low unemployment. Examine some of the common arguments for
American protectionism and indicate which of these arguments (if any) is strengthened or weakened as a
result of economic conditions. Explain why you believe protectionist arguments may be strengthened or

weakened in various situations. Do you believe there is a relationship between protectionism, the self-
reference criterion, and ethnocentrism? Explain.