You have landed a job interview with a prestigious advertising company. They have asked that you prepare an analysis to demonstrate your understanding of media conventions and techniques.
⦁ Select two Advertisements with different Target Audience
⦁ Identify the Explicit and Implicit Messages
⦁ Investigate and Identify the Strategies Used in Each
⦁ Develop an Opinion and Formulate Suggestions for Improvement
⦁ Create a Media Display to Present your Findings
Identify and explain the group of people to which each of your advertisements is aimed.
Communicate the direct statement of product or service.
Communicate the inferred feeling from buying or using the product or service.
Identify and explain the advertising techniques used.
State whether each campaign is effective, or not (with reason).
Comment on the use of media conventions (text features, colour, images, etc.).
Make suggestions for improvement.
Present your finding in an aesthetically appealing manner.
Ensure the arrangement of your findings are clear.
1. Understanding Media Texts: demonstrate an understanding of a variety of media texts;
2. Understanding Media Forms, Conventions, and Techniques: identify some media forms and explain how the conventions and techniques associated with them are used to create meaning;
3. Creating Media Texts: create a variety of media texts for different purposes and audiences, using appropriate forms, conventions, and techniques;
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